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Head of Sports and Sponsorship in Paddy Power Betfair, Ross Timmins comments: “We’re proud to be taking the fight to bookies at the review and even more so that we’re doing it in the best place on the planet – Ireland! We hope our success in our Irish market demonstrates the success of the review process and makes it even easier for you to be the proud owner of your own independent bookmaker.”

Betfair is working with some of the UK’s leading experts to guide consumers and contribute to the outcome of the review. The most obvious change will be Betfair Moneyline, which will become Moneyline Sports. Betfair Sports will be available across the UK from today.

In November 2012, Betfair launched the successful ‘Paddy Power Rookies’ promotion and subsequently, in December 2014, the ‘Rookies on the Green’ tournament. Both of these have been conducted exclusively in Ireland.

Independent bookmakers in the UK will begin to have access to the Betfair Sports brand over the course of the next month. In the meantime, readers in Ireland can view these brands via an upgraded feed to the Paddy Power Betfair mobile app.

€ 50 million annual pre-tax profits

Since it commenced its ‘Deal of the Year’ marketing campaign in Ireland in 2014, Paddy Power Betfair has announced a range of product innovations including brand advertising, digital marketing, data analysis, customer engagement, and the development of Betfair in Ireland.

  • Paddy Power Betfair has become the most valuable bookmaker in the UK, after merging with Betfair for £2.7 billion in October 2013.
  • The combined group has a total of 8.8 million customers, with total revenue of over €2 billion and a market share of over 50%.
  • The UK/Ireland website won Sports Website of the Year at the 2014 Irish Sporting Business Awards
  • In 2014, Ireland made £22.8 million in revenues from betting, equating to 16.4% of Paddy Power Betfair’s UK revenue
  • In 2014, Ireland recorded its 16th consecutive year of growth, with customer numbers up by over a quarter to over one million.
  • In October 2013, Paddy Power Betfair was recognised by analysts at RBC as being in a ‘promising position’ with a view to being bought up by a foreign-based conglomerate.
  • In December 2013, Paddy Power Betfair was recognised in the Sunday Times Fast Track 100.
  • At the end of 2013, the company announced pre-tax profits of €88.3 million, up from €80 million a year earlier, on turnover of €2.3 billion.
  • Ireland was Paddy Power Betfair’s largest market in the UK and Ireland in terms of customer numbers, with over 870,000 customers, accounting for 16.4% of the group’s UK customer base.
  • Total staff numbers at Paddy Power Betfair’s Irish operation are over 1,000, up by around 50% from a year earlier.
  • For the second year in a row, Ireland was also Paddy Power Betfair’s second most profitable market in the UK.

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